Corporate Colors

Consistent use of color across all media is essential to the integrity of the Genexine identity. Below are the approved color variations for print (CMYK) and web(RGB) formats. Note that no other color specifications should be utilized. The Genexine logo may be used on any medium with a white background.

Full Color - White Background

Full Color - White Background

Print : CMYK
C=100 M=25 Y=0 K=50

Web · Screen(includes powerpointer) : RGB
R=0 G=85 B=129
Print : CMYK
C=0 M=100 Y=79 K=20

Web · Screen(includes powerpointer) : RGB
R=196 G=18 B=48

Acceptable Logo

The following examples demonstrate a broad range of background applications.

  • GenexineGrayscale · White Background
  • GenexineBlack · White Background
  • GenexineWhite · Black Background

Incorrect Use

The functional and aesthetic aspect of the logo has been established. Altering the Genexine colors or proportions fractionalize the brand identity and reduce brand recognition.

  • GenexineLogo too small
  • GenexineDo not use the logo
    on a dark background
  • GenexineDo not intrude on
    the visual space of the logo
  • GenexineInsufficient background contrast